If you want to annoy people, play this record out. Play it in a set with The Wake's O Pamela, The Field Mice's Emma's House and St Christopher's Crystal Clear. It's in that lineage. In the same way it's got the quietly rousing grandeur of The Walker Brothers, which riles no one. That's cultural perception for you.
I can imagine them releasing a stripped-back acoustic ep of New Order covers. Based on this excellent start (well, this is two of Horse Beach moonlighting, so they've got previous), whatever they do next will be worth catching.